Are search engines male or female?

More column inches have been written about how to please the search engines and persuade them to bestow favour on your website than almost any other internet-related topic. But as far as I know no-one has previously tried to understand their gender: do they behave more like a man, or more like a woman? Understand their gender can surely help us to gain a better insight into how to appeal to them.
MSN is very clear: MSN is a man. Everything about MSN is straightforward: do the right thing and you will be recognized. Follow the advice of the experts and you will surely rank highly on MSN as long as your competitors are less diligent in this respect than you. Good content, relevant titles, keyword-related metatags, loads of quality inbound links, varied keyword anchor-text, a good smattering of deep links and a #1 ranking will be your reward. I have gained #1 positions on MSN for moderately competitive keywords within a week of trying. What you see is what you get with MSN: he is a man.
Is Yahoo a man or a woman? I find it hard to decide. Perhaps it is a serial transsexual, or maybe just androgynous. Sometimes Yahoo is as straightforward as a man: do the right thing, pay your dues and join the club, no complications. This happens to me on some of my keywords: I have followed the rules and gained my reward. On others, apparently no more competitive, and where I am just as well-optimized, if not better, I am nowhere. For these words, she is a woman, immune to my blandishments.
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Keyword Selection Process For Search Engine Optimization

Keyword selection is the most important piece of information you need to figure out to be successful online. To build a search engine friendly website, you have to have content and that content must be filled with words that would be used to identify your company and its products. Keywords are words that are searched for often on the major search engines. These are important because you want people to easily find your website when they are looking for the type of product you offer.
The first step in the process of keyword selection is finding the right keywords. There is a free tool available on overture for keyword selection, the url is:
http://inventory.overture.com/d/searchinventory/suggestion/
Overture is the company that handles Yahoo's pay-per-click advertising and other programs. This tool will tell you how many times any given keywords were searched for during the period one or two months prior. It can give you a very good idea of what keywords or keyword phrases to optimize your site for by using the free tool above.
You should always try to mix up the popularity of the keywords you choose. The most searched keyword or phrase is important to optimize your website for, but you should choose some lesser searched phrases, as well. This should make it easier for your prospective customers to find you. The lesser searched keywords and phrases are not optimized for as often as the most searched terms and will be much easier for your company to rank well for them.
Once you know what your main keywords are, you need to take one or two keywords and create a page of content based on the keywords you chose. You can do this by writing information on your products. If you offer furniture and hard wood furniture is one of the keyword phrases you have chosen, you should write a page on the quality of the wood you use in your furniture products. By using the term "hard wood furniture" as often as possible, you will be able to show the search engines why you should be ranked for that term. Feel free to scatter your other main keywords throughout the content you write for your website. This can only help you obtain good rankings for those keywords. You must create a page of content for every one or two keywords you want to rank well for.
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Search Engine Optimization For Dummies

Summary:Learn how you can get an unimaginable amount of targeted traffic to your website for no cost. Use the tactics that you will learn and use them throughout our internet marketing carrier.
If you pay for advertising stop and read this. It can save you lots of money on watever your paying.
Keywords:search, engine, optimization, traffic, free, strategies, website,web, site, targeted, money
Article Body:
If you have a website of your own you should know that you don't get traffic by letting your website just sit where it is. You need to point visitors to your website somehow. There are a myriad of different methods internet marketers use to get people to come to a website. These include and are not limited to, paying to get an ad on another website, pay-per-click advertising, and advertising on an ezine, or an online newsletter with many subscribers. These are all very effective ways to get traffic to your site. The strategies you need to use to make these work well have been discussed over and over again. They are also very expensive in most cases. What I want to discuss is a free way to get tons of targeted traffic.
What I am referring to is search engine optimization (SEO). This is when you change some things about your site to get them as high as you can on a search engine. Have you ever used a search engine? That's a foolish question because these are used by everyone. When you do use Google or yahoo to find information or products what do you click on? You probably click on the first one on the list. This is because most likely this is the best site of the certain keyword you are searching for. One way to get your site rated highly on a search engine page is to have a content rich site with your own high quality content.
If you search some key words and scroll down to some of the bottom sites on the page you can see when you click on some that there content is not really that good, but they are still ranked 9 or 10 out of thousands of websites for that topic. This is because some people take advantage of the "search engine system". This is the system followed that chooses where you site will rank on a search engine. The goal of every search engine is to try and catalog every single site on the World Wide Web. Unfortunately this cant be done so they can only get some websites added to there "catalog". They usually focus on the content rich sites.
There is a way to manipulate search engines to help raise your page rank. These methods are not easy to administer and they are amazingly time consuming. Some include changing the hltm or css coding of your website and your Meta tags. Search engines categorize your website in a key word. One way to help your page rank is by repeating a key word over and over again in a certain content page. If you "overstuff" a page with a certain word you will be penalized so I would advise against that. If you're not a coder or a professional page designer you will not be able to use the Meta tag changing. If you do know how to manipulate code then you probably already know about using the key word in them.
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Search Engine Optimization for Joomla Websites

Summary:Joomla is not designed to be Search Engine Friendly when you first install it. With these few tips you can make your Joomla installation humm the Search Engine tune and take your rankings skyward. Invaluable information for anyone who uses Joomla and wants to rank well in search engines!
Keywords:Web Design, Joomla SEO, Search Engine Optimisation, Search Engine Friendly Web Site Design
Article Body:My name is Chris Diprose and I am the Manager of Web Design Australia firm Kanga Internet. I have been an active member of the Joomla Community for several years and have an established business based upon Joomla Development in Melbourne, Australia. My main focus is Search Engine Optimization for Joomla Content Management System.
This article focuses on the first few steps in the Web Development and Design of a decent search optimized website in Joomla. Okay let's get into it. Once I have setup the standard Joomla installation there are a few component types that are mandatory to install and I believe these to be:- a sitemap component and a SEF URL changing component. These are by far the most important components to have on any Joomla Installation.
What is a SEF URL changing component and how does it relate to Web Design in Joomla? SEF stands for Search Engine Friendly and a normal installation of Joomla has a URL like this: index.php?option=com_content&task=view&id=5&Itemid=6
When it comes to search engines they are really smart in many ways but the normal Joomla URL describes nothing about the web page and its contents and so they really do dislike it in many ways. It is what I call, Search Optimization Stunted (SOS). I like this term because it describes exactly what it needs; some help! This is where a SEF URL changing component comes into play. These types of components take the normal Joomla URL and change it into something more meaningful to both us and the search engines. e.g.: buy-blue-widgets-here.html
From my Web Design & Development experience this is the single most important component installation you can make on a Joomla Website. I want to detail my personal best picks. There are a few available to us but I believe the JoomSEF component to be the best of the best when it comes to Search Engine Friendly URL's. There is only one drawback to choosing this component and that is a hidden advert in the code from the original makers. If you search on Google for "Joomsef patch" then you should be able to find a decent article on how to get around this problem. Looking at the "best of the rest" of the SEF components we find a new component (May <year>) called sh404SEF which is ad free, if you search on the Joomla extensions website you will find this one. I believe it to be strongly based on JoomSEF; in look, feel and functionality I have noticed this. Another SEF friendly component for Joomla is OpenSEF. When OpenSEF was released about a year ago it was great but since that time there has been no updates and the project has lagged way behind Joomla development. Having said though, it still does a reasonable job of converting Joomla URL's to search engine friendly but I found in my testing that it proved to be duplicating too many URL's.
Which ever one you choose, download the component and then using the Joomla Administration interface install the component. Then go to Site->Global Configuration->SEO (tab) and ensure "Search Engine Friendly URL's" is set to yes. Ensure your htaccess.txt file in the root directory of the Joomla installation is changed to .htaccess and follow the directives in the file in how to turn on "mod_rewrite" - this is straight forward. Then just go to the JoomSEF component and configuration and turn it on. Once this is done you should be generating friendly URL's on the front end interface so you should go and check. It's as easy as that!!
Okay so lets move on to what I consider the next most important thing to do to your Joomla installation once the SEF component is installed and working a Sitemap.
In my books there is really only one legitimate and decent sitemap component and it is called Joomap. The standard version of this component does not output a decent XML file for Google so I also suggest searching on Google for "joomap patch" and you should be able to find an article to lead you through editing the Joomap component also. The installation of this component is the same as before, we do it through the Joomla Administration interface. With no other configuration after installation we can just go straight to the component and select it. Now we just choose the menu's we want to include in our sitemap. Generally these are main menu and top menu. Now we just create a new menu item and select the component to link to it, being Joomap and the rest takes care of itself. Easy!!
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Search Engine Optimization History

Webmasters today spend quite some time optimizing their websites for search engines. Books have been written about search engine optimization and some sort of industry has developed to offer search engine optimization services to potential clients. But where did this all start? How did we end up with the SEO world we live in today (from a webmaster standpoint seen)?
A guy named Alan Emtage, a student at the University of McGill, developed the first search engine for the Internet in 1990. This search engine was called "Archie" and was designed to archive documents available on the Internet at that time. About a year later, Gopher, an alternative search engine to Archie, was developed at the University of Minnesota. These two kinda search engines triggered the birth of what we use as search engines today.
In 1993, Matthew Gray developed very first search engine robot - the World Wide Web Wanderer. However, it took until 1994 that search engines as we know them today were born. Lycos, Yahoo! And Galaxy were started and as you probably - two of those are still around today (<year>).
In 1994 some companies started experimenting with the concept of search engine optimization. The emphasis was put solely on the submission process at that time. Within 12 months, the first automated submission software packages were released. Of course it did not take long until the concept of spamming search engines was 'invented'. Some webmasters quickly realized that they could swamp and manipulate search results pages by over-submission of their sites. However - the search engines soon fought back and changed things to prevent this from happen.
Soon, search engine optimizers and the search engines started playing some sort of a "cat and mouse" game. Once a way to manipulate a search engine was discovered by the SE-optimizers they took advantage of this. The search engines subsequently revised and enhanced their ranking algorithms to respond to these strategies. It was clear very soon that mainly a small group of webmasters was abusing the search engine algorithms to gain advantage over the competition. Black Hat search engine optimization was born. The unethical way of manipulating search engine resulted in faster responses from search engines. Search engines are trying to keep the search results clean of SPAM to provide the best service to customers.
The search engine industry quickly realized that SEO (Search Engine Optimization) as an industry would not go away, and in order to maintain useful indexes, they would need to at least accept the industry. Search engines now partially work with the SEO industry but are still very eager to sort out SPAMMERS that are trying to manipulate the results.
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A Study on Impact of Social Media Marketing Trends on Digital Marketing

Growing popularity of social media compelled the marketers to think about this media along with traditional functional areas of marketing. Social media is based primarily on the internet or cellular phone-based applications and tools to share information among people. The number of social media user's is more than the population of some of the countries today. Impact of social media on marketing can be judged by comparing marketing before social media and marketing after the introduction of social media and the type of technologies used in social media.
Keywords: Marketing before social media, the evolution of social media, social media today, and web technology, the impact of social media on marketing, concerns, and criticism of social media.


Introduction

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have builtin data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g., more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.". When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
The Objective of the Study
• To study Social Media Marketing
• To study Digital Marketing
• To study Digital Marketing Trends


The Platform of Marketing

Social networking websites

Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given an online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to "retreat" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user's connections can see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects, and marketers run micro-targeted campaigns.
In <year>, over 80% of business executives identified social media as an integral part of their business. Business retailers have seen 133% increases in their revenues from social media marketing.

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